Privacy Policy

Effective date: Jan 15, 2024

Privacy Policy

At Baker Generation ("Baker Generation," ,”BakerGen,” “老餅新年青,” ”老餅,” "we," "our"), we are committed to protect your privacy. This Privacy Policy explains how we collect and use personal data when you visit our website at (referred to as the "Website") or interact with us in other ways. It also outlines how we handle and protect your data. We may update this policy periodically, and any changes will be effective upon publication on our website.

Collection and Use

Baker Generation offers various online shopping experiences, knowledge sharing, after-sales, and delivery services through the internet. Depending on the services you use, we may collect relevant personal information from you, such as your name, gender, age, date of birth, email address, mailing address, phone number, and more. Providing this information is necessary to enjoy our services, and if you refuse to provide it, we may not be able to fulfill your requests. Additionally, when you browse our website, we automatically collect information such as your IP address, browser type, and operating system.

We also have a membership system that requires members to provide essential personal information, including your name, phone number, email address, and password. We may also request other information to assist us in providing and selecting products that we think may interest you, such as shopping preferences and hobbies.

Other purposes for collecting personal data include, but are not limited to:

  1. Providing the services you request
  2. Communicating with you about our products and services
  3. Processing and following up on user calls, inquiries, and complaints
  4. Improving our website and services
  5. Enhancing your browsing and user experience
  6. Ensuring your security and preventing fraud
  7. Complying with applicable laws and regulations

If we need to collect your personal data for other circumstances, we will explain the purpose and use of the collection.

Confidentiality of Your Personal Information

We are committed to protecting the security of any personal information we hold. Your personal data or information will be securely stored in our systems and will not be accessed or used without authorization. We will only use the personal data we hold for specific authorized purposes. We will not sell, rent, or transfer your personal information to any third party outside of our company or our group in any form. However, we may disclose your personal information if required by law or if we believe that disclosure is necessary to protect our rights or the rights of others.

Third-Party Websites

Our website may contain links to third-party websites. However, this Privacy Policy applies only to Baker Generation's website, and we have no control over the content of third-party websites. Once you leave our website, we are not responsible for the protection of your personal information and privacy. Please review the privacy statements of third-party websites carefully.

Service Providers

Baker Generation may provide your personal information to individuals or companies that assist us in providing services. In such cases, these individuals or companies must comply with the agreements they have signed with Baker Generation and with this Privacy Policy. They can only use the information provided to fulfill the services we require and ensure the security of your personal information.

Use of Cookies and Other Tracking Technologies

To enhance your browsing and user experience, we may use cookies and other tracking technologies when you visit Baker Generation's website. These technologies allow us to collect anonymous information about website usage, browsing habits, and shopping habits. We may also authorize or use third-party service providers to collect and analyze visitor usage data to understand how visitors use our website and improve web page design to better meet user needs.

If you do not wish to accept cookies, you can change your browser's privacy settings to reject cookies. However, please note that this may affect certain functions of the website.

Accessing and Correcting Information

If you want to access or correct the personal information you have provided, please contact us at You have the right to:

  1. Check whether we hold any of your personal information
  2. Access the personal information we store about you
  3. Correct or update your personal information records

Direct Marketing

With your consent, Baker Generation may use the personal information collected to engage in direct marketing. We may send you promotional information periodically via email or instant messaging applications. The promotional content may include, but is not limited to:

  1. Products and services offered by Baker Generation
  2. Activities, offers, news, and gift redemptions from Baker Generation
  3. Baker Generation's membership programs

If you wish to unsubscribe from direct marketing, you can click the unsubscribe link in the promotional emails or contact us at

Children's Privacy

Our website is not intended for use by children under 13 years of age. We do not knowingly collect information from children under 13 years old.

Changes to the Privacy Policy

We may update this Privacy Policy statement from time to time. The amended, updated, or modified statement will take effect from the date of publication without further notice.

Contact Us

If you have any questions about this Privacy Policy, please contact us at

Your Consent

By using our website or providing us with your information, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy.

Additional Information for EU Users

If you are located in the European Union, you have certain additional rights under the General Data Protection Regulation (GDPR). These rights include the right to access your personal data, rectify, erase, restrict processing, object to processing, and data portability.


Baker Generation is committed to complying with all applicable data protection laws, including the Personal Data (Privacy) Ordinance of the Hong Kong Special Administrative Region and the GDPR.